Profile: Daniel Izan de Bruin


A successful investor in his own right, Izan de Bruin’s achievements can be attributed to the ideal mix of entrepreneurial endeavour, consummate expertise in the stockmarket and a relentless pursuit of passion for education in the financial arena.

His independent asset management company, Xenium Financial Managers has consistently produced excellent returns for its clients. His stockbroking training company is responsible for the successful careers of over 50 black investment professionals. His financial intelligence courses, some conducted in partnership with the JSE and FASET, have altered the lives of many South Africans.

His entrepreneurial spirit has lead to the successful creation of various successful companies in both the financial, agriculture and services industries.

Over the years he has contributed to financial columns in media like Classic fm, RSG, The Star, Sunday Times and many others.

Main positions held

1984-1987: Fisher Pelargonium Gmbh NKG

  • largest worldwide producer and distributor of young plants (annual turnover: E1bn)
  • mentored by the CEO of the company
  • trade shows, sales (Belgium, Netherlands, Canary Islands, Spain, Germany)
  • research projects (automation of greenhouse usage, watering, enhanced growing methods)
  • assisted company’s expansion to the US

1987-1989: Grandi Plants
Managed own farming operation in the production of flowering pot plants

1989-1991: Progressive Systems
Independent agent

1991-1992: BP Bernstein Stockbrokers
Asset manager

1993/94: De Witt Morgan Stockbrokers
Analyst, Asset Manager

1995/96: BP Bernstein

1996-2000 Cape Flor (subsidiary of Swiss company, Treuverbund)
Managing Director

Managed 300-staff strong plant exporting company.

1997/98: JM Folscher Stockbrokers
Director, Partner Managed Equity and Corporate Finance Divisions
Managed two successful corporate listings

1998-2001: Xenium Securities
Established own company, Xenium Securities
Sold in 2001 to PSG

From 2002: Xenium Financial Managers
Successful asset management company of 500 clients Achieved 600% return for clients over the past four years

Educational Arena

1992 -1994 Compiled Independence Financial Course

2003 – Developed Sterco course with FASET
2-year diploma in financial management


Wits Business School: JSE Membership Exam (1990)
University of Pretoria: Electronic engineering (1987)
JSE: Compliance officer (since 1994)

Personal data

Izan de Bruin is 43, married, and has a 13 year old daughter.

Posted in Company Announcements.